If anyone ever asks us which awards are to be trusted the most as unbiased and all inclusive, we always answer with the World Whisky Awards as number one. Undoubtedly the most recognised awards competition in the world whisky industry, their results carry a lot of weight.
Within all the categories, "World's Best Single Malt" certainly holds a lot of prestige. For the first time ever in history, a territory known rather for its single pot still category took home this desired title. Congratulations to Teeling and Ireland - it has been fantastic to watch the Irish whiskey industry taking big steps forward, and this is certainly a leap! A massive congratulations to all the other category winners too.
Here is the list of some of the winners of 2019's World Whisky Awards:
World's Best Single Malt - Teeling Whiskey 24-Year-Old Vintage Reserve
World's Best Blended Whisky - Suntory Hibiki 21-Year-Old
World's Best Single Cask Single Malt - Sullivans Cove - French Oak
World's Best Blended Malt - Nikka - Taketsuru Pure Malt 25 Years Old
World's Best Bourbon - Four Roses - 130th Anniversary 2018 Limited Edition Small Batch
World's Best Rye Whisky - Stork Club Whisky - Straight Rye Whisky
World's Best Tennessee Whiskey - Uncle Nearest 1856 - Premium Aged Whiskey
World's Best Pot Still - The Temple Bar - 14 Years Old Single Cask
World's Best Grain Whisky - The Fuji-Gotemba Distillery - Single Grain 25 Years Old Small Batch
World's Best Whisky Design - Tomatin - 30-Year-Old
You will find all the other category winners here. (perhaps an indicator within these results that Scotland needs to be pushing the boundaries more?)
Armed with a paint-brush, black paint, loads of white paper, and plenty of drop sheets Owen took to creating the custom typeface that you see in our logo, on our popup bar, and these superb campaign posters (download them if you like, spread the love). Of course there was more to it than that.
First up was to create the copy - a collaborative effort by all of us, led by the wordsmith
Stuart McCreadie of JWT Cape Town. Countless revisions later and analysing words like
there was no tomorrow, we settled on the manifesto you see across our popup bar and in a lot of our copy. What followed next was a stack of different sized brushes, some Dexter-like paint splattering, and the skills of talented people. Once happy with the painted words, the paintings were photographed and captured digitally for further manipulation and the addition of the imagery. The result a striking and completely original typeface that balances perfectly between art and text. The idea was that for the mobile bar the facia would look eye-catching from afar and as you get closer you would start to notice key words and eventually realise it's an entire paragraph.
"Drown the snobs in fine whisky". Stuart pushed the team to come up with the perfect copy for the campaign posters you see above. The challenge was, in as few and most striking words possible, to convey the ethos of correcting misconceptions, exclusivity, misogyny, but always respecting the spirit.
A massive thank you to everyone at JWT who has contributed to our look and feel. And especially Owen, who has recently made big steps into a company of his own - this guy will go far. http://oweningarfield.com/