Today is an exciting day for us; Tomatin [To•mat•in] , a brand we have been working closely with for the past year, receives a face-lift that even Caitlyn Jenner would be proud of.
Tomatin’s press release speaks volumes for the ingenuity and creativity behind the rebranding:
“Following the development of a brand repositioning last year, ‘The softer side of the Highlands’, the award-winning creative agency Pocket Rocket Creative was appointed to create a new look and feel for the brand which is being rolled out across all packaging. With the intention of cutting through the saturated single malt market and capturing the proposition of the softer side of the Highlands, the end result presents an identity that uses earthier colours and a softer tone than the current pack along with a refined version of the present logo to create a fresh, contemporary identity while retaining the quality and tradition of the brand.
Incorporating the Monadhliath Mountains, the hills surrounding the distillery, on the base of the new bespoke bottles and cartons across the core range captures the landscape that is intrinsic to the brand and the whisky. Ultimately, the new packaging now better reflects the product inside, the distillery in which it was made and the people it was made by.”
Tomatin 12 Year Old
Tomatin 18 Year Old
Tomatin’s brand repositioning campaign last year “The softer side of the highlands” stole many hearts and showed us a quirky insight into the ethos of this pioneering distillery. There is no doubt in our minds that this rebrand will help push Tomatin into a new league, setting the trend for other highland malt producers to pull up their woolly socks.